Sunday, August 17, 2014

Why I Support Targeted Marketing

Because I'm tired of Viagra and alcohol advertisements.

It's really that simple.

I know a lot of people have issues with targeted marketing, thinking that it's stealing their personal information, selling it to shady folks with grudges against them, and that's not really true. What is true is that they sell your information, what isn't true is that the people who sell it to aren't out to get you. Instead, they just want a piece of the pie, to make a living.

I can sympathize. I work hard for my thirty-five a week, but when I come home, I don't want to inundated with advertisements that disgust or offend me; advertisements should be entertaining and appropriate, otherwise they're just wasting the company's money and my time. It's woefully inefficient.

It also helps that I'm not one of those gullible people who is willing to buy something just because it's "on sale" and "I might need it ever."