Sunday, September 20, 2020

MBWS: Nascent

It's been a little while since I wrote one of these, and I'll be honest, I had to look this one up before I could write this post. And it definitely wasn't on my planned word list, but it will be relevant in the coming weeks...

In the '80s, the brand-endorsement market was quite nascent.


In the 1980s, having some star endorse a brand to promote sales wasn't so commonly accepted as it is today. Those moments were the birth of the idea, of having someone other than a regular (but still somewhat inherently attractive) person featured in advertisements.

As a young boy growing up on the South Side of Chicago, I was inspired by the nascent space age.

John M Grunsfeld

Mr Grunsfeld was born in 1958. NASA was founded in 1958. He literally grew up at the same time as one of the earliest space agencies itself grew. While he may not have been cognizant of the events that led to its founding, they experienced their early years at the same time. One, a young boy, the other, a fledgling organization, both making forays into a new frontier.

Something is coming. Technically, there's always something coming, I suppose, otherwise nothing would be happening, but something is coming. Some ethereal, formless change to the world is coming, and when it first peeks out from the void it is, by definition, nascent.

Nascency is not necessarily something ahead of its time, like postmodern art before the moderism art movement (I think, I mean, I don't know a lot about artistic movements, so sorry if I butchered that comparison, but can you have post-something before pre-something?)

If you're into sports, I've seen you have something called the "pre-show" or "pre-game show" (sorry, I am not a sports person), which is all the predictions and forecasting before the game, and something called the "post-show," which is all the--well, post-casting, if that's a thing--analyzing how it actually played out (which may or may not involve people who don't play the game telling the people who do what they should have done instead).

You could probably call the pre-game show nascent game analysis.

The GDPR, a piece of legislation written in 2016 to 2018, implemented in 2018, could be considered nascent in its approach to consumer-based privacy rights. It is (or was) at the bleeding edge of progress, and similar legislation that follows--even if it's not based on the GDPR--still follows in its footsteps, those which show the world that legislation dedicated to protecting the end-user is not merely important, but vital to the continuing health of our Internet and post-Internet world.
My door will always be open to those who genuinely renounce violence and seek peaceful accommodation into our nascent democracy.
 - Jalal Talabani

Hey, nothing grows to the sky. There will be a successor movement. Right now it's nascent.
 - Peter Brimelow
Everything has a time to die, but first, it must be born.